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Instagram ads reach nearly 30% of internet users.Instagram now boasts over 1 billion monthly active users.Want to dive deeper into social advertising? Read more insights in Important Social Media Advertising Stats.

Overall user trust in social media platforms declined in 2022.

There was a 12% increase in social spending in Q3 2022 compared with Q3 2021.

Social video advertising is expected to reach $79.28 billion in 2024.

In 2022, marketers spent $65.31 billion on social media advertising.

Ad spending on social media is projected to reach over $268 billion in 2023.

Source: Hootsuite’s Digital Trends Report 2022 Social media advertising statistics

The main reasons people use social media is to stay in touch with friends and family, fill spare time, and read the news.

Women aged 16-24 years old use social media the most, spending an average of 3 hours and 10 minutes per day on social media.

Men aged 55-64 are the demographic that uses social media the least.

The average user will visit 7.2 social media platforms each month.

The USA dips slightly below the average worldwide time spent on social, with an average of 2 hours and 11 minutes per day.

Japan, South Korea, and Austria spend the least amount of time on social media.

Nigeria, Brazil, and South Africa spend the most amount of time on social media.

In 2022, users increased their time spent on social media by 1 minute compared to 2021.

Worldwide, people spend an average of 2 hours and 28 minutes per day on social media.

Source: Hootsuite’s Digital Trends Report 2022 76% of North Americans use social media.Over 93% of internet users are social media users.Over 75% of the world’s population aged 13+ uses social media.In 2022, the number of social media users increased by 4.2%.

Over 4.74 billion people across the world use social media.General social media statistics Social media usage statistics Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.

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