There’s no doubt 2020 presents a difficult challenge for companies. “It’s really important, while we’re all at home, that we’re thinking about what might have served before - how do we reinvent that?” “As people leaders, we must think about what is important to our teams, and make sure we’re providing that, whether it’s training, benefits programs, or inclusive leave practices,” adds Sweet. “We did this to show how important it is to live those values, to not only thrive at our company, but to really serve our community,” says Lara Sweet, Snap’s Chief People Officer. That’s why Snapchat’s parent company, Snap Inc., tied executive compensation to values-based goals of being kind, smart, and creative.

We share all the information that we can, including financial considerations and board decks,” says Burke.Įstablishing empathy as a core value of a business sounds nice, but it seems appropriate to hold business managers accountable for achieving that goal. “In times of uncertainty, people are looking for as much information and clarity as possible. Burke says HubSpot’s core value is empathy, and the company was able to reinforce morale by showing unadulterated understanding this year.īurke adds this includes keeping business matters transparent, especially as the pandemic continues to affect more companies, and by extension, more people.

HubSpot’s Katie Burke, agrees with Collins’ prioritization. For real change at work, tie empathy goals to executive compensation

To help, Collins explains that Dropbox offers employees and their dependents free counselling sessions, and the company routinely shuts down so that workers can reset and recharge without feeling guilty for doing so. “The pandemic is obviously taking a toll on everyone: we need to consider mental health, wellbeing, work/life balance, and even added pressure for parents and caregivers to juggle home-schooling alongside their regular work,” says Melanie Collins, Global Head of People at Dropbox. After all, switching off is especially harder without our daily commute, and the result is we often carry work stress even after we’ve signed off on Slack. For people managers, ensuring employees find proper balance in their lives is essential to our ‘new normal’.

Snapchat dropbox links